The Influence of Service Quality on Consumer Purchase Decisions

Authors

  • Erlina Puspitaloka Mahadewi Business & Economy Faculty, Universitas Esa Unggul, Jakarta, Indonesia
  • Arnastya Iswara Sanantagraha Computer Science Department, BINUS Graduate Program - Doctor of Computer Science, Indonesia

DOI:

https://doi.org/10.55903/juria.v3i2.181

Keywords:

Service Quality, Purchasing Decision

Abstract

This study aims to determine the effect of service quality on consumer purchasing decisions at Warung Makan Soto Madura in Ciputat, South Tangerang. The method used is explanatory research with a sample of 99 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study, the service quality variable obtained an average score of 3.42 with good criteria. The purchasing decision variable obtained an average score of 3.84 with good criteria. Service quality has a significant effect on purchasing decisions with the regression equation Y = 8.624 + 0.871X, and a correlation value of 0.770 or strong with a determination of 59.3%. Hypothesis testing obtained t count> t table or (11.699> 1.986) and a significance of 0.000 <0.05.

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Published

2024-07-15

How to Cite

Mahadewi, E. P., & Sanantagraha, A. I. . (2024). The Influence of Service Quality on Consumer Purchase Decisions. Jurnal Ekonomi Utama, 3(2), 153–158. https://doi.org/10.55903/juria.v3i2.181

Issue

Vol. 3 No. 2 (2024): Jurnal Ekonomi Utama (Juria)

Section

Articles

License

Copyright (c) 2024 Erlina Puspitaloka Mahadewi, Arnastya Iswara Sanantagraha

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.