Dampak Kepemimpinan Digital Terhadap Organizational Citizenship Behavior Yang Dimoderasi Oleh Budaya Teknologi Informasi

I Wayan Aditya Tariana; Putu Bagus Wichitakani Wahyu  Cakraningrat

doi:10.55903/juria.v5i1.402

Authors

I Wayan Aditya Tariana Universitas Pendidikan Nasional, Indonesia
Putu Bagus Wichitakani Wahyu Cakraningrat Akademi Pariwisata Denpasar, Indonesia

DOI:

https://doi.org/10.55903/juria.v5i1.402

Keywords:

Budaya Teknologi Informasi, Industri Manufaktur, Kepemimpinan Digital, Organizational Citizenship Behavior (OCB), SmartPLS

Abstract

Transformasi digital di industri manufaktur menuntut keterlibatan ekstra dari karyawan dalam bentuk Organizational Citizenship Behavior (OCB) guna meminimalkan resistensi terhadap otomatisasi. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Kepemimpinan Digital terhadap OCB, serta menginvestigasi peran kondisional Budaya Teknologi Informasi (TI) sebagai variabel pemoderasi. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui kuesioner terstruktur dari 150 karyawan industri manufaktur di Indonesia yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan model persamaan struktural berbasis varians menggunakan software SmartPLS 3 melalui pendekatan dua tahap (two-stage approach). Hasil evaluasi model pengukuran (outer model) mengonfirmasi bahwa seluruh indikator memenuhi kriteria validitas konvergen, validitas diskriminan (HTMT < 0,85), serta reliabilitas konstruk yang kokoh. Hasil pengujian model struktural (inner model) menunjukkan bahwa Kepemimpinan Digital berpengaruh positif dan signifikan secara langsung terhadap OCB (ß = 0,172; P = 0,016). Begitu pula dengan Budaya TI yang terbukti memiliki kontribusi langsung yang signifikan terhadap peningkatan OCB (ß = 0,206; P = 0,003). Namun, hasil uji interaksi menunjukkan bahwa Budaya TI tidak terbukti memoderasi pengaruh Kepemimpinan Digital terhadap OCB (ß = -0,031; P = 0,654), sehingga hipotesis moderasi ditolak. Model ini menghasilkan nilai R² sebesar 9,8% dan memiliki relevansi prediktif out-of-sample yang valid (Q² = 0,058). Temuan ini memberikan kontribusi teoretis kontraintuitif bahwa dalam ekosistem manufaktur yang padat karya di Indonesia, hubungan interpersonal kemanusiaan (human-centric leadership) memiliki independensi yang mutlak dan tidak didikte oleh iklim teknologi organisasi. Implikasi praktis mendesak manajemen manufaktur untuk memprioritaskan restrukturisasi kompetensi kepemimpinan digital berbasis empati di samping penyediaan infrastruktur teknologi.

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